Pop Up Store Project for Retail Management Course.
Prose is a personalized natural hair-care brand built around a one-on-one consultation with professional stylists for an even more personal approach to your hair care.
Prose will commence its physical presence in the market with the opening of a pop-up shop. The store will offer individual consultations, customized hair products, and blow-dry salon in an apothecary environment.
Its objectives by opening a pop-up shop:
- Promote unique haircare with a personalized experience.
- Establish a strong core value in natural products.
- Build a stronger customer base.
- Create engaging ways to educate customers about haircare.
- Test new hair care products in the market.
Through this venture, the brand will be perceived by a larger audience as all natural personalized hair experience.